Now that’s a pretty bold statement. “If you don’t invest in COMMUNITY, you guarantee failure”…let’s talk about it!
Oftentimes, when you set out to start a business, you’re immediately focused on revenue and profits. You set financial goals and milestones, and roughly sketch out how you might get there. But then something interesting happens… the planning stops there.
Businesses who solely focus their energy on revenue profits are generally doomed to failure. Failure not because they didn’t have a great idea, product, or service. But failure because they failed to invest in the success of their business.
Business success rests heavily on the ability to serve and provide value. The ability to grow connections, build relationships, and gain referrals. Young business owners often look at digital media and advertising as the way to reach their financial goals. But often, the success seen from such efforts dissipates and you’re left with one-time shoppers. No repeat business. And no referrals.
Why Investing in Community is Critical to Your Business
Investing in community creates a loyal fan-following
Your loyal fans become your biggest cheerleaders! They are the ones that get excited about new offerings, that share your content on social media, that engage with you and shout you out from the rooftops! This only works if you make it a two-way street…connect with them, love on them, and show them your support as well.
Investing in community gives you a village to connect with
Motherhood can already be a lonely place. And a mama who is building their MOMpire?? Forget about it! We need a village…a sisterhood of like-minded women who just get it. When I started MOMpire, I couldn’t have imagined the tribe that was formed, and I have been forever changed by them all.
Investing in community creates long lasting relationships
Your village is so necessary. And the most beautiful thing about it is that the most incredible relationships begin to flourish. I have met some of my best and closest friends from the MOMpire Network…I can’t say enough how life changing this community has been for me and others in the group.
Investing in community brings you your best referral-partners
Yep! I’ve said it before, and I’ll say it again. Referral-partners will be the life line for your thriving business. Between your loyal-fans, your community, and your referral-partners, the leads will continue to pour in. It’s magic in more ways than one.
Sister, don’t shortcut your business only to end up in failure. Invest in connection and community, and see what flourishes! As always, don’t go on this entrepreneurial journey alone…we are here for you!
